Spearheading Destination Stewardship as Director of Sales & Marketing: Cannabis & Hemp Tourism
February 26, 2025 – JNS Next is excited to announce that Brian Applegarth, the pioneering expert in cannabis travel and tourism, has joined the JNS Next team as the Director of Sales & Marketing: Cannabis & Hemp Tourism. With over a decade of experience as a consultant for the travel industry, Applegarth’s award-winning work has redefined how destinations embrace and integrate cannabis and hemp into their experience economy, paving the way for economic growth and cultural celebration.
In this new role, Applegarth will focus on advancing cannabis and hemp tourism strategies and destination stewardship, working closely with destinations to align their offerings with the evolving expectations of today’s travelers. His expertise in developing innovative models of destination stewardship and his passion for cultural preservation will enhance JNS Next’s ability to deliver cutting-edge solutions for clients.
JNS Next will support existing Applegarth marketing efforts and products including The Cannabis Trail, The Cannabis Travel Authority and more, bringing additional expertise and support to these services and products.
“Cannabis and hemp are becoming increasingly integral to destinations worldwide, marking a dynamic evolution in the experience economy, and a pillar of economic development,” said Garry Sage, CEO of JNS Next. “With Brian joining our team, we are well-positioned to support destinations and cities as they embrace this exciting frontier, offering innovative solutions that empower growth and create meaningful connections for travelers.”
“I’m thrilled to join the talented team at JNS Next and bring my passion for cannabis and hemp tourism to this forward-thinking organization,” Applegarth added. “Together, we’ll elevate California’s cultural and agricultural heritage while helping destinations integrate cannabis and hemp experiences in ways that drive economic impact and enhance visitor engagement.”
This appointment reflects JNS Next’s commitment to staying at the forefront of emerging travel trends. Applegarth joining the JNS Next team underscores the agency’s dedication to delivering solutions that empower destinations to thrive in today’s rapidly evolving travel and tourism landscape. Read more about Brian here.
About Brian Applegarth
Brian Applegarth is a trailblazer in cannabis travel and tourism, recognized for his expertise in integrating cannabis and hemp into destination strategies. He has served as a consultant for economic development departments, chambers of commerce, and destination marketing organizations. As the founder of the Cannabis Travel Association International and The Cannabis Trail, Applegarth continues to shape the future of travel and destination stewardship through innovative and inclusive approaches.