Branding & Creative


After having operated as AMS Security for many years, the client expanded its offerings to include an array of advanced audio/visual and information technology services in addition to security. JNS Next was approached to establish a new brand that accurately represented the growing company’s entire range of services.


As part of the re-branding strategy, JNS Next recommended the retention of AMS in the new name to leverage the existing brand equity and reputation. Our team also utilized a similar color palette to build on the existing identity. We selected a clean and modern sans serif typeface to capture the high tech essence of the client’s industry. In addition, we developed a simple, bold circular graphic element to embody the brand, extending the design previously created for AMS Security.


Upon brand approval, we developed a full corporate identity package with multiple executions including print ads and direct mail inserts. The work culminated with the development of a dynamic and responsive new website:

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