Advertising
Arlington, TX CVB
OVERVIEW
JNS Next began a partnership with the Arlington CVB in 2015. The partnership has grown exponentially over the past three years, responding to changes in the media space and opportunities to grow the budget. JNS Next utilizes research including SMARI, VisaVue, Tourism Economics and more to identify new goals and objectives, KPIs, and strategy.
TACTICS
Services include but are not limited to:
- media strategy – leisure and meetings (including sports)
- budget planning
- advertising execution and analytics reporting
- annual year-end marketing recap video
Working closely with the CVB to respond to visitor research and identify guiding principles, we are able to develop annual and seasonal campaigns that deliver effective results.
19 million
digital leisure impressions
94% completion
rate on video views
RESULTS
The destination’s 2018 campaign generated more than 158 million impressions across digital and television for both the leisure and meetings markets in target areas. The destination achieved a high level of awareness for their video campaign with 94% of video views through completion. Occupancy at hotels was 71.1%, growing YoY, up from 62.3% in 2013.