BNP Paribas Open
For BNP Paribas Open, the strategy each year is to grow attendance and ticket sales by reaching out to potential attendees with multiple tactics including TV, radio, outdoor, digital, satellite radio and social media. With a message showing BNP Paribas Open having the worlds best tennis in Indian Wells, as well as all the things you can do on the Indian Wells Tennis Garden property, attendance has increased year over year through our strategic advertising strategies. Around 85% of the marketing dollars are spent out of market to drive longer stays, and an increase in ticket package purchases, helping to drive hotel occupancy and the amount of money spent throughout the Coachella Valley.
The 2017 economic impact study showed an amazing impact to the Coachella Valley of an estimated $406,602,107. Read the article here.