Advertising

BNP Paribas Open

For BNP Paribas Open, the strategy each year is to grow attendance and ticket sales by reaching out to potential attendees with multiple tactics including TV, radio, outdoor, digital, satellite radio and social media. With a message showing BNP Paribas Open having the worlds best tennis in Indian Wells, as well as all the things you can do on the Indian Wells Tennis Garden property, attendance has increased year over year through our strategic advertising strategies. Around 85% of the marketing dollars are spent out of market to drive longer stays, and an increase in ticket package purchases, helping to drive hotel occupancy and the amount of money spent throughout the Coachella Valley.
Attendance:
2019  450,502
2018  439,261
2017  438,058

The 2017 economic impact study showed an amazing impact to the Coachella Valley of an estimated $406,602,107. Read the article here.

‹ Back

Time to amplify your impact?

If you’ve been mulling things over for a while, we’d love to help. Contact us today at info@jnsnext.com or 760.775.0000.

  • This field is for validation purposes and should be left unchanged.