JNS Marketing Insights

Using Social Media for your Business

Social media has quickly become a critical marketing tactic for businesses. Here is the 411 on the top platforms and how they might be relevant to your business.

YouTube:

  • 1 Billion hours of YouTube videos are watched a day
  • 2 billion viewers per day
  • 73% of U.S. adults use YouTube

Facebook:

  • 2.2 Billion users per day
  • Average use is 58 minutes per day
  • Average use clicks on 8-10 ads per month
  • 68% of U.S. adults use Facebook

Instagram:

  • Great for visual assets (photo’s & video)
  • 1 Billion users per month
  • Average user spends 53 minutes a day
  • 60% of users seek out and discover new products on Instagram
  • 35% of U.S. adults use Instagram

Snapchat:

  • Targets primarily teens and tweens
  • 187 Million daily users
  • An average Snapchat user spends 25 minutes a day on Snapchat
  • 27% of U.S. adults use Snapchat

Twitter:

  • Great for promoting “in the moment’ content
  • 326 million people use Twitter every month
  • Twitter ads are 11% more effective than TV ads during live events
  • 24% of U.S. adults use Twitter

LinkedIn

  • Great for B to B
  • 3 million companies have created LinkedIn accounts
  • 25% of U.S. adults use LinkedIn

Pinterest

  • 250 million monthly users
  • 125 million users from the US
  • 81% of users are Female
  • 40% of users earn $100k+ annually

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Time to amplify your impact?

If you’ve been mulling things over for a while, we’d love to help. Contact us today at info@jnsnext.com or 760.775.0000.

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