(La Quinta) – JNS Next Creative & Media Hub has promoted former Senior Marketing Manager Jessica Walke to Vice President of Marketing, and has become the newest appointee to JNS Next’s executive team. In this new role, she will oversee marketing strategy for travel and tourism clients primarily and will provide leadership and overall strategic guidance for the agency.
Jessica has been a highly regarded member of JNS Next’s team for the past four years. During this timeframe, she developed multi-platform marketing strategies and became an expert in campaign effectiveness research and analysis of ROI, and reporting for many lucrative clients of the agency. Jessica serves as the account lead for Greater Palm Springs CVB and Visit Dana Point, while also assisting in strategy and planning for Palm Springs Bureau of Tourism, Greater Ontario CVB, City of La Quinta, City of Rancho Mirage, City of Indian Wells and more.
“Bringing Jessica on to our executive team has been a long time coming” said Garry Sage, President and CEO of JNS Next. “Jessica has always been an exemplary employee, but it’s during trying times when you see who is in it for the long haul, and Jessica has stepped it up in a huge way for both our agency and clients.”
Jessica’s past is as impressive as her present. She accrued more than 15 years of tourism marketing experience interfacing with national and international travel and tourism agencies in various marketing capacities. Her well-rounded skillset also includes brand development, campaign strategy, advertising planning, research and creative management. She spent 10 years with the Greater Palm Springs CVB before joining the JNS Next team.
Jessica was identified as a future leader in the destination marketing industry by Destination International (DI) as part of its “30 under 30” program. She is also a graduate of Leadership Coachella Valley. Jessica has served on various boards including the American Advertising Federation and Junior League.
About JNS Next:
JNS Next Creative and Media Hub is a full-service boutique creative and advertising agency founded in 2007 with its headquarters in La Quinta, California. With a team of 13+ communications professionals collaborating on creative programming ideas and execution, JNS Next works with destination marketing organizations (DMOs), city, county and regional marketing organizations, wine, agriculture and tourism regions, hotel/resorts and small businesses. JNS Next landed on the Inc. 5000 list of America’s fastest-growing companies in 2019. JNS Next provides branding, traditional and digital marketing, advertising, public relations, social media, graphic design, creative campaign development, media planning and buying, and more. Visit www.jnsnext.com for more information.