Blog
The latest, the greatest.
Our team and clients have a lot to share with the world. Whether it’s a new project launch, the latest technology trend, or a perspective on what’s happening in our community and beyond, you’ll find all that and more here. Check out the latest and greatest below, and check back soon for regular updates.
Threads by Meta: A JNS Next Perspective
Last week, Meta surprised the cyberworld by launching a new social media platform called Threads, an Instagram app. Threads is a messaging app developed by Meta that requires an Instagram account to login. The app received over five million sign-ups within the first four hours of launching and had over 30 million users after just …
Understanding the Importance of SMERF Meeting Groups
Event planning can be a whirlwind of excitement, logistics, and juggling multiple factors to ensure a successful gathering. In this chaotic world, there exists a unique acronym that adds a touch of quirkiness and amusement: SMERF. No, it’s not a mischievous blue creature from a children’s book; it stands for Social, Military, Educational, Religious, and …
6 Tips for Creating Instagram Reels
In the last year, Instagram Reels have become a powerful tool for content creators and businesses alike. With its short-form video format and wide reach, Reels offer an excellent opportunity to connect with your audience, gain visibility, and boost engagement. However, creating captivating and effective Reels requires some thought and strategy. The world of social …
JNS Next introduces GOCal, the next generation of tourism and hospitality in SoCal’s Greater Ontario region
(ONTARIO, California, April 20, 2023) – The premier tourism organization representing the cities of Ontario and Rancho Cucamonga in Southern California’s fastest-growing destination has a new name and brand to better reflect Greater Ontario’s role as an international gateway. Starting today, JNS Next has officially launched the rebrand efforts of the Greater Ontario Convention & …
Travel Vertical Knowledge Brief – June 2022
Sharing some info from our DSP research on the travel vertical. Some of the big headlines to keep in mind: Industry: For the first time since the start of the pandemic, travel spending is above 2019 levels. Over half of U.S. adults have plans to travel this summer, and 28% of travelers plan to spend …
Summer Updates
It’s been a minute since we’ve given an update from JNS Next. We’ve been busy launching new campaigns, creating some exciting projects for current clients, picking up some new clients and expanding our team for what’s NEXT. Whew! Here are a few highlights: New team members! Welcome Alissa Meagher, Jenna Conrad, and Jaelyn Moraga! Alissa joins us as …
Visit Palm Springs Launches ‘How do you Palm Springs?’ Campaign
Over the past few months, JNS Next has worked with the Palm Springs Bureau of Tourism (Visit Palm Springs) to evolve its successful “Hello Palm Springs” marketing campaign, that was developed for COVID-19 recovery and beyond. Chapter 2 of this brand campaign explores the evolution from a fun introduction of the destination by saying “Hello,” …
Top 3 Instagram Insights to Monitor Performance
Instagram is a great way to grow your business’s reach and engagement. With over one billion active monthly users, Instagram is the sixth most used social media platform in the world according to Search Engine Journal. Out of those one billion Instagram users, 90% of them follow a brand account (Search Engine Journal). Instagram’s image-based …
4 Reasons to Include Videos in Your Social Media Strategy
Video content is an urgently emerging way to reach a wider audience. In 2021, if you’re not using video content as part of your marketing strategy, you’re neglecting a pivotal way to connect with your audience and missing out on a powerful tool to define your brand, establish authority, and improve SEO. Watching a video …