4 Reasons to Include Videos in Your Social Media Strategy - JNS Next

Video content is an urgently emerging way to reach a wider audience. In 2021, if you’re not using video content as part of your marketing strategy, you’re neglecting a pivotal way to connect with your audience and missing out on a powerful tool to define your brand, establish authority, and improve SEO.

Watching a video is quite different from looking at a photo.

According to Forbes – just by using the word “video” in an email subject line, boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes rates by 26%. It’s safe to say videos create a better chance of connecting with your audience.

Taking that into account, here are four reasons why you should include videos in your social media strategy. It enables you to:

1. Connect with Your Audience
2. Define Your Brand
3. Establish Authority
4. Improve SEO

1. Connect with Your Audience

Capturing your audience’s attention is key to any marketing strategy. An image may grab their attention briefly, but a video will capture their attention for 5x longer as reported by Forbes.

The goal is to make your video so captivating that you convince your audience to stop scrolling, view, and interact with your content.

Video content is much more engaging, this has proven to be true, and businesses are catching on.

In fact, Adam Mosseri, the head of Instagram, announced that they are no longer a photo-sharing app back in January. Mossier said, video is driving an immense amount of growth online on all the major platforms, and they plan to lean in and focus more on video content.

You’ve only got a few seconds to capture the audience’s attention, so make it count with video content.

2. Define your Brand

Your brand is your overall identity. It also affects how your business is perceived, and that feeling should be positive. Communicating through video allows you to have more time to share your brand.

It’s important to make a human connection. When producing content, you can decide how you want a person to feel, whether that be inspired, supported, or simply informed. By doing this, you let them gain an authentic feel for your company’s brand.

3. Establish Authority

By producing your own video content, you can showcase yourself as the expert. This is beneficial to your company because you’ll have the opportunity to earn the trust of your audience in a way that is more captivating than a still image. Also, by deeming yourself the expert, they’ll keep coming back for informative news or industry-related updates.

Multiple elements influence establishing authority, including interactive compelling content, positive engagement on social media, and a consistent active online presence. Some great examples of video content that establishes authority are Q&As, explainer videos, how-to videos and customer testimonials.

4. Improve SEO
Publishing video content can improve SEO. Why? It will pique consumer interest and drive traffic back to your website (Entrepreneur).

Driving people back to your website is key because the more traffic and click through rates are key ranking factors on Google. As your video gains more views, your rank will go up when someone Googles your company.

The fact is that video content isn’t going anywhere. It is only becoming more predominant in social media.

Video content makes it easier than ever to connect with an audience, define your brand, establish authority, and even improve your SEO.

Video content is not limited to only these; here at JNS Next, we implement all these tactics and more! If you’re interested in taking your brand to the next level with video content, drop us a note today!

Work Cited

Durante, Jonathan. “Council Post: Three Reasons Video Marketing Is Important on Social
Media in 2020.” Forbes, Forbes Magazine, 1 June 2020,

Tayenaka, Torrey. “5 Reasons Why You Need Video in Your Marketing Strategy (with the Stats
to Prove It).” Entrepreneur, Entrepreneur, 13 May 2019,

Manavis, Sarah. Instagram’s Pivot to Video Marks the End of Social Media as We Know It, 9
July 2021,