AMS Connect Rebranding - JNS Next

After having expanded their service offerings beyond security over the years, AMS Security sought out our agency’s services in an effort to rebrand themselves as a fully integrated AV/IT and security company.

The immediate goal was to shift consumer perception regarding the company’s ability to provide a full suite of services to valued partners and clients: communities, homeowners and businesses. The first order of business was for our agency to activate a multi-phased process, which kicked off with a focus on rebranding the company. We felt that retaining AMS as part of the new brand in addition to a similar color palette and circular silhouette for the logo was important due to the (brand) equity gained over the years. The elements that did change were the name (we transitioned from AMS Security to AMS Connect) and developed a tagline to qualify the range of services offered. We rolled out the new brand in various formats, from vehicle wraps to a full corporate identity package and brand guidelines document.

The immediate goal was to shift consumer perception regarding the company’s ability to provide a full suite of services to valued partners and clients.

The next phase of work focused on storytelling and presenting the gathered content both in digital and printed form. JNS Next was tasked with developing a completely new dynamic website in addition to a high-end brochure – both which utilized similar visuals and language in order to show brand continuity.

The website was designed with an upscale, clean layout to capture the vibe of the new brand, and content was organized to provide a favorable user experience. A blog section was included to provide additional content to users, and to help keep the website optimized. Client testimonials were also included to reinforce the high degree of client satisfaction.

From the unique size to printing materials, the brochure was produced with exclusivity in mind. High end, mill paper was used for both the cover and interior pages. Clean binding and aqueous coating were applied throughout, giving the brochure a coffee table book vibe. The goal was to develop a beautiful piece that would parallel the quality of equipment and service offered by AMS – to be treasured by clients and prospects alike.

Additional services provided for AMS Connect included:

  • strategic development
  • brand development + style guide
  • creative concept/design
  • content strategy & development
  • large format design
  • social media strategy & organic posting
  • monthly analytics

“Working with the JNS Next team developing our re-branding has been a real pleasure. From our new logo to website design and everything in between, they are true professionals and experts at what they do. We continue to work with them on new brochures and media. I would highly recommend their services and I would not consider going anywhere else.”


– Craig Snair, Vice President, AMSconnect

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