Based in Orange County, California, Mackenzie joins JNS Next as a dedicated Social Media Manager with several years of professional experience in the tech, post-production entertainment, beauty, and fashion industries. She holds a bachelor’s degree in Business Administration with an emphasis in Marketing Management and Entertainment from California State Polytechnic University, Pomona. Having previously worked as a Digital Marketing Manager, Mackenzie has a comprehensive understanding of the broader marketing landscape and skillfully leverages social media to fulfill clients’ overarching business goals while simultaneously positioning them as an industry thought leader. Her social media approach includes developing effective strategies, building brand awareness, generating high-quality leads, driving conversions, and increasing revenue. In addition to her creative passions for art, graphic design, video editing, content creation, and copywriting, Mackenzie also embraces the analytical aspects of her role. She approaches social media strategy and campaign execution with a data-driven mentality, ensuring the most effective solutions with previous experience helping both well-established and startup companies reach their next level. Mackenzie is fully committed to elevating clients’ social media presence by effectively connecting with their target audience, improving customer experience, increasing engagement, building a strong community, and more.
“A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.”
– Antoine de Saint-Exupéry