Social media has quickly become a critical marketing tactic for businesses. Here is the 411 on the top platforms and how they might be relevant to your business.
YouTube:
- 1 Billion hours of YouTube videos are watched a day
- 2 billion viewers per day
- 73% of U.S. adults use YouTube
Facebook:
- 2.2 Billion users per day
- Average use is 58 minutes per day
- Average use clicks on 8-10 ads per month
- 68% of U.S. adults use Facebook
Instagram:
- Great for visual assets (photo’s & video)
- 1 Billion users per month
- Average user spends 53 minutes a day
- 60% of users seek out and discover new products on Instagram
- 35% of U.S. adults use Instagram
Snapchat:
- Targets primarily teens and tweens
- 187 Million daily users
- An average Snapchat user spends 25 minutes a day on Snapchat
- 27% of U.S. adults use Snapchat
Twitter:
- Great for promoting “in the moment’ content
- 326 million people use Twitter every month
- Twitter ads are 11% more effective than TV ads during live events
- 24% of U.S. adults use Twitter
- Great for B to B
- 3 million companies have created LinkedIn accounts
- 25% of U.S. adults use LinkedIn
- 250 million monthly users
- 125 million users from the US
- 81% of users are Female
- 40% of users earn $100k+ annually
