Advertising
Experience Sonoma Valley
Sonoma Valley was challenged to set itself apart not only from the greater Sonoma County, but also Northern California wine country as a whole (including Napa Valley). Sonoma Valley is the hotspot of Sonoma County, (the essence of California wine country) with more than 100 wineries, quaint towns, and a relaxed wine country lifestyle. Sonoma Valley wanted to shine in its feeder markets and stand out from the competition, while developing a cohesive and strategic advertising campaign with new messaging and a new look and feel.
4
years with client
350
million media impressions
Strategy
Services include but are not limited to strategic development; message development; campaign creative and asset creation; social media advertising; execution of the full media plan including print, radio, digital, TV, outdoor and mobile; and monthly analytics.
JNS also participated in the brand development including stakeholder interviews and workshops, the creation of a new logo and brand promise, and subsequent advertising and marketing campaign taking the Sonoma Valley Visitors Bureau to Experience Sonoma Valley.
RESULTS
Year over year increase in tourism business in Sonoma Valley with an increase in TOT and Sales Tax. 2018 resulted in more than 350 million media advertising impressions, a 51% increase in Instagram followers, a 286% increase in Instagram impressions, and an 18% increase in Facebook likes. The website drew in 655,000 visitors, an increase from 2017.