City of Indian Wells Social Media - JNS Next

JNS Next developed a partnership with the City of Indian Wells in September of 2019 with a focus on crafting and implementing an extensive social media marketing strategy on Facebook, Instagram and LinkedIn, which quickly evolved into creating, scheduling and managing their social media content based off the initial overarching strategy.

Additional services provided for the city of Indian Wells included:

  • social media campaign design & strategy
  • content strategy & development
  • content scheduling
  • research
  • monthly analytics

After one year of launching the new social media strategy, page likes and followers for Indian Wells grew by up to 56%.


Facebook Statistics

  • Grew Page Likes in one year (8/19 -8/20) by 27%
  • Likes Gained – 3,983
  • Total Engagement – 35,315
  • Total Impressions – 690,195

Instagram Statistics

  • Grew Followers in one year (8/19 -8/20) by 56%
  • Followers Gained – 814
  • Total Engagement – 5,955
  • Total Impressions – 118,523

LinkedIn Statistics

  • Grew Followers in one year (8/19 -8/20) by 34%
  • Current Followers – 140
  • Followers Gained – 48
  • Total Leads – 271
  • Total Impressions – 62,262

“The service from the JNS Next team is consistently professional and provides the highest quality expertise. From the ease of communication with every member of their staff to their flexibility to pivot and make changes when necessary, they understand our goals and objectives and execute them swiftly. Working with JNS Next is a true partnership and feels more like working with an extension of our team than an external agency. We have confidence knowing we can always rely on them to strategize, find creative solutions, and maximize our budgets efficiently. We love working with JNS Next and would highly recommend them to anyone looking for an agency that offers dedication and loyal personalized service!”

– Colleen Pace, Chief Marketing Officer, Greater Palm Springs Convention & Visitors Bureau

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