Advertising Strategy - Greater Palm Springs - JNS Next

Our job was to sell the sum of all parts – 9 promising tourism opportunities that funnel into one Greater Palm Springs experience. For the Overarching Campaign in 2019, we utilized digital, television, out-of-home, and print to reach leisure travelers, meeting planners and airline strategists.


digital impressions


television impressions (2.4M spots)


out-of-home impressions


print impressions


airline media impressions


meetings/conventions media impressions


The 2019 Expedia campaign generated 218.5K room nights with $59.8M in Gross Bookings, which equates to a $223.5 ROI; the 2019 TripAdvisor campaign generated 5,200 arrivals with a 1.06 arrival per million (APM); and the 2019 Travelzoo campaign generated 7,259 room nights with $1.3M estimated revenue.

Additional services provided for the Greater Palm Springs CVB include:

  • strategic development
  • media planning & execution
  • co-op marketing
  • execution of the media plan
  • digital marketing
  • monthly analytics

“The service from the JNS Next team is consistently professional and provides the highest quality expertise. From the ease of communication with every member of their staff to their flexibility to pivot and make changes when necessary, they understand our goals and objectives and execute them swiftly. Working with JNS Next is a true partnership and feels more like working with an extension of our team than an external agency. We have confidence knowing we can always rely on them to strategize, find creative solutions, and maximize our budgets efficiently. We love working with JNS Next and would highly recommend them to anyone looking for an agency that offers dedication and loyal personalized service!”


– Colleen Pace, Chief Marketing Officer, Greater Palm Springs Convention & Visitors Bureau

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