When Patios Plus selected JNS Next as their agency of record, our first order of business was developing a new television ad for their image campaign. As a high-end outdoor furnishing business that is family owned, it was critical that we tell their story with authenticity while representing the superior quality and exclusivity of the product lines they carry.
JNS Next launched a :30 ad that introduced Amanda Smith, VP of Patios Plus and niece to the owner, as the face and voice of the store. The script was developed with Amanda introducing the store and its product lines, while offering a tour of the showroom and inviting patrons to share in the legacy of her family at Patios Plus.
The media buying strategy placed the commercial in all prime-time news and morning show slots on all major networks, including NBC, ABC and specific channels on Spectrum Cable.
After a successful two-year run, JNS Next developed a new campaign in 2020 with a similar theme focusing on staycations at home, which seemed an appropriate theme due to the pandemic and stay at home orders.
Sales continued strong throughout all of 2020 despite COVID and the effect on the local community.
RESULTS
The approach with the 2020 campaign proved to be successful as retail sales held strong year over year despite COVID and the effect on the local community.
Additional services provided for Patios Plus included:
- strategic planning & implementation
- media strategy & execution
- video production
- paid & organic social media management
- content development