Vanessa is a seasoned media strategist with over 20 years of experience driving results in the advertising and media landscape. As Associate Media Director at JNS Next, she brings a deep well of expertise across digital and traditional channels, specializing in the travel and tourism space.
Throughout her career, Vanessa has lent her talents to some of the industry’s most respected agencies, including OMD, Saatchi & Saatchi, TBWA\Chiat\Day, Greenhaus and more. With a particular passion for destination marketing, her past client roster features notable names such as Visit Dallas, Visit Temecula, Visit Oceanside, Harrah’s Casino and Town & Country Resort.
Vanessa is known for her ability to drive client success through full-funnel strategic planning. From executing high-impact awareness campaigns to precision-targeted lead generation and remarketing, her focus remains steadfast on delivering qualified traffic and measurable conversions. A firm believer in the power of collaboration, Vanessa excels at building enduring client relationships and cultivating media partnerships that maximize value and ROI.
A graduate of California State University, Long Beach with a Bachelor of Science in Marketing, Vanessa balances her professional life with a love for the outdoors. When she isn’t planning and optimizing campaigns, she enjoys camping with her children, cooking, reading and hosting family board game nights.