Branding & Creative

City of Coachella

JNS Next provided written content, creative development, and collaboration on the City of Coachella Economic Development brochure, written to convey who the City of Coachella is today. The piece showcases the City’s tremendous history and growth, ownable positioning, essence and personality, distinctive culture, economic development and business opportunities, assets and amenities including abundant developable land, improvements, and quality of life.

The brochure also contained select sections of translated text to Spanish.

The design embodies the eclectic and storied history of Coachella’s past, present, and future through application of the City’s new brand, the strategic application of graphic enhancements and the use of custom photography. The brochure effectively presents critical content regarding Coachella’s contributions and vision on the economic development front so that it’s audience (site selectors, businesses, et al) is compelled to learn more about opportunities within the City.


Graphic Design | Content Development | Photography | Print Management | Translation

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