Tag: public relations - JNS Next
Earned vs. Paid Media

Earned + Paid Media Work for your Brand

Co-Author: Michelle McCue (Owner, McCue PR) Winter has come and the wall has fallen in the travel media world. The days of strict divisions between editorial and advertising departments are now in the rear-view mirror and a new set of realities impact both publishers and the destination brands competing for visibility in their media channels. …

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