Category: JNS Marketing Insights - JNS Next

6 Tips for Creating Instagram Reels

In the last year, Instagram Reels have become a powerful tool for content creators and businesses alike. With its short-form video format and wide reach, Reels offer an excellent opportunity to connect with your audience, gain visibility, and boost engagement. However, creating captivating and effective Reels requires some thought and strategy. The world of social …

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Travel Vertical Knowledge Brief – June 2022

Sharing some info from our DSP research on the travel vertical. Some of the big headlines to keep in mind: Industry: For the first time since the start of the pandemic, travel spending is above 2019 levels. Over half of U.S. adults have plans to travel this summer, and 28% of travelers plan to spend …

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Visit Palm Springs Reaches 100,000 Followers on Instagram

On February 22nd, 2021, the Palm Springs Bureau of Tourisms’ Instagram account (@visitpalmsprings) surpassed 100,000 followers; which according to SocialBakers, only 0.32% of 1 billion+ Instagram accounts have between 100,001-1,000,000 followers. JNS Next took over this account in July of 2020, beginning with a total of 88,426 followers. In a matter of seven months, this …

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What are Facebook Instant Experience Ads?

Instant Experience: A social media advertisement; but one that you can interact with. Formerly known as Canvas ads, Instant Experiences offer a unique twist on traditional social media marketing in which they allow viewers to receive a website-like experience without ever leaving Facebook. Whether you want to showcase new products or tell a story, these …

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Digital Marketing Trends for 2021 and Beyond

In today’s society, digital marketing is a revolving door. There are so many digital marketing trends around today, that it is almost impossible to cover them all. Therefore, we are looking at 6 trends that any business should take advantage of as we shift into 2021. 2021 is the year of voice strategy When searching …

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Google-My-Busines

Taking Your Business Online – Promoting Your Online Store – Part 2

In Part 1, we shared research, options and best practices for E-commerce websites. In this article, we will go over some tips and tricks to track and promote your online store. For a PDF copy of the presentation, CLICK HERE. How to promote your online store Once you have your online store, you need to …

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Ecommerce growth

Taking Your Business Online – An Introduction to E-Commerce – Part 1

As the situation due to COVID-19 continues to bring uncertainty to our communities, more and more small businesses are transitioning into the digital space. However, going from a brick and mortar retail store, to an E-Commerce online store can be a daunting task. In this article, we will go over some top-level concepts to point …

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Visit Greater Palm Springs Cafe

Small Business Series: Navigating the Pandemic

Times are uncertain, and the world is in a state of chaos. The COVID-19 pandemic has affected each and every one of us personally, and professionally. While there is conflicting information about how quickly the virus will be contained and when we will go back to a sense of normalcy, there are actions businesses can …

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