Dynamic and talented, Risseth Lora plays two very important roles for JNS Next: she leads the creative team and is the driving force for the agency’s continuous growth. Having spent almost 20 years in the advertising agency environment, she is a true industry hybrid. Originally from Los Angeles, Risseth began her work in public relations. As an intern and after college, she was hired at a top agency whose niche was real estate development, resorts and sports. After many professional achievements during her three years there, she relocated to the Valley, working exclusively opposite the market’s most accomplished creative director for more than seven years. There, she honed her instincts for business management as well as her creative intuition and the meticulous process behind developing a brand and its visual execution. She joined JNS Next back in 2016, spearheading the evolution of the agency’s brand to what it is today. A groundbreaking leader in both directing creative and managing operations, she is shaping the vision for the agency’s future. Risseth currently sits on the Executive Board for the YMCA of the Desert where she guides the marketing/public relations committee and serves as co-chair of the Hoedown at Sundown. In 2019, Risseth was presented with the distinguished “Angel On Earth” award on behalf of Angel Light Academy for both her business success and her community contributions through the YMCA.
“Don’t worry if plan “A” fails, there are 25 more letters in the alphabet.”
Featured Articles by Risseth Lora
Usually around this time of year, the JNS Next team is gathering loads of business cards, collateral material and our branded trade show booth backdrops in preparation for the CalTravel Summit. We look forward to this conference every year (in addition to several others) because we benefit hearing firsthand from leaders in the tourism industry, …Read More
Times are uncertain, and the world is in a state of chaos. The COVID-19 pandemic has affected each and every one of us personally, and professionally. While there is conflicting information about how quickly the virus will be contained and when we will go back to a sense of normalcy, there are actions businesses can …Read More
The fundamentals of design remain the same, whether it be a spread for People Magazine or a personalized card for the holidays. Before you even begin conceptualizing a look, feel or message, you need to ask yourself, who is this intended for and what emotion do I want to elicit in the person or people …Read More
This is a conundrum that business owners and marketing decision makers regularly face, especially as they get bombarded with phone calls from advertising sales representatives pitching their services and products. As an advertising agency faced with this question countless times, we want to take the time to address the benefits of handing over the brunt …Read More