Seasoned tourism industry leaders join JNS Next
JNS Next is thrilled to add two tourism industry veterans to its team with the hiring of Vanessa Chow as Associate Media Director and Carrie Di Guido as Senior Account Manager.
National Travel & Tourism Week
Join the JNS Next marketing staff as we celebrate the Spirit of Travel this year for National Travel & Tourism Week. This week is an annual tradition for the U.S. travel community. It’s a time for travel and tourism professionals across the country to unite and celebrate the value travel holds for our economy, businesses …
COVID Resources for Clients and Businesses
To Our Clients: While the COVID-19 pandemic is surely affecting your personal and professional life in some way, your team at JNS Next wants you to know that we are here to help our amazing clients, such as yourself. We stand by our commitment to give you our unbridled support and resources to whatever degree …
Planning Your Marketing Strategy
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
Marketing Strategy, Part 2
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …