Over the past few months, JNS Next has been working hard alongside the Palm Springs Bureau of Tourism (Visit Palm Springs) to plan and execute a marketing campaign focused on COVID-19 recovery and beyond. Utilizing destination research and data on visitor trends, the campaign focuses on four targeted personas fitting visitor profiles in the drive …
The new La Quinta Art Celebration wrapped up a very successful 4-day arts, entertainment, food and drink event held March 5-8, 2020 at the La Quinta Civic Center. JNS Next supported the organization with a strategic media buy, website design, public relations, digital marketing and social media support. The social media strategy alone, reached over …
I can’t believe it’s been a year since I started here at JNS Next. While I have been working with JNS Next for over 4 years now (I was a client for three years before joining the team), the last year here at our La Quinta headquarters has flown by (this is probably partially because …
Garry Sage, President and CEO of JNS Next and CalTravel Board Director, was interviewed by Mary Jo Ginther, Director of Tourism, Palm Springs Bureau of Tourism. I see on your website that your firm just named one of the Top 5000 “Fastest Growing Companies” by Inc. Magazine – congrats on this! Any tips on how to handle the growing …
JNS Next Creative and Media Hub is all about the community. Based in La Quinta now for over a decade, they have built a company based around local resources, from subcontractors and clients to personnel. While the agency is primarily known for their expertise in the travel and tourism sector, local businesses remain a key …
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …