CONGRATULATIONS team JNS Next and our clients on this year’s 24 Addy Awards! Here’s the impressive list, cheers and congratulations to all! Gold Addys: Internet Commercial: 30 Second- GO CAL- Let’s GO! Cinematography: GO CAL Brand Video Silver Addy’s: Integrated Brand Identity Campaign: GO CAL Brand Video Editing: Go Cal Brand Video “Poet” Internet Commercial …
JNS Next supported the City of Coachella by creating this Economic Development Video. This project included the development of a custom script, custom voice over, motion graphics, music bed, post production, and more!
Over the past few months, JNS Next has been working hard alongside the Palm Springs Bureau of Tourism (Visit Palm Springs) to plan and execute a marketing campaign focused on COVID-19 recovery and beyond. Utilizing destination research and data on visitor trends, the campaign focuses on four targeted personas fitting visitor profiles in the drive …
Join the JNS Next marketing staff as we celebrate the Spirit of Travel this year for National Travel & Tourism Week. This week is an annual tradition for the U.S. travel community. It’s a time for travel and tourism professionals across the country to unite and celebrate the value travel holds for our economy, businesses …
I can’t believe it’s been a year since I started here at JNS Next. While I have been working with JNS Next for over 4 years now (I was a client for three years before joining the team), the last year here at our La Quinta headquarters has flown by (this is probably partially because …
This is a conundrum that business owners and marketing decision makers regularly face, especially as they get bombarded with phone calls from advertising sales representatives pitching their services and products. As an advertising agency faced with this question countless times, we want to take the time to address the benefits of handing over the brunt …
JNS Next Creative and Media Hub is all about the community. Based in La Quinta now for over a decade, they have built a company based around local resources, from subcontractors and clients to personnel. While the agency is primarily known for their expertise in the travel and tourism sector, local businesses remain a key …
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …