Instant Experience: A social media advertisement; but one that you can interact with. Formerly known as Canvas ads, Instant Experiences offer a unique twist on traditional social media marketing in which they allow viewers to receive a website-like experience without ever leaving Facebook. Whether you want to showcase new products or tell a story, these …
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …