David Wells - JNS Next - Senior VP of Marketing

David is an experienced strategy and marketing communications professional with a demonstrated history of working in the hospitality and tourism industry. David joined the team in 2019 after nine years in Sonoma Valley, and as a client for 4 years. As Senior Vice President of Marketing, David oversees the day-to-day of all clients and staff.

Skilled in strategy development and execution, David also oversees media planning and buying, campaign development, social media, public relations, digital content management and execution, data analysis, project management and builds relationships across business functions to help deliver results.

With a diverse range of skills, he brings to his clients a solid understanding of strategic verbal and visual communications, further heightened by his knowledge of destinations, businesses and nonprofits. Staying on top of the latest new media tools and tactics, as well as traditional platforms, David helps clients understand the value of each one. As such, he builds successful marketing, public relations and advertising campaigns on foundational goals and objectives. David has worked with clients including Experience Sonoma Valley, Stay Healdsburg, Visit Greater Palm Springs, Greater Ontario CVB, the Sonoma International Film Festival, Palm Springs Bureau of Tourism, City of La Quinta, BNP Paribas Open and more.

“Once you’ve taken a few punches and realize you’re not made of glass, you don’t feel alive unless you’re pushing yourself as far as you can go.”

– Green Street Hooligans


Featured Articles by David Wells

Visit Palm Springs Launches ‘Hello’ Campaign

| David Wells, Jayme Stark, Katelyn Greene, Garry Sage, Jerremy Sage

Over the past few months, JNS Next has been working hard alongside the Palm Springs Bureau of Tourism (Visit Palm Springs) to plan and execute a marketing campaign focused on COVID-19 recovery and beyond. Utilizing destination research and data on visitor trends, the campaign focuses on four targeted personas fitting visitor profiles in the drive …

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My First Year with JNS Next

| David Wells

I can’t believe it’s been a year since I started here at JNS Next. While I have been working with JNS Next for over 4 years now (I was a client for three years before joining the team), the last year here at our La Quinta headquarters has flown by (this is probably partially because …

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Considering the Purchasing Funnel

| David Wells

When thinking about your marketing strategies, whether seasonal, immediate or long-term, businesses need to think about the consumer purchasing funnel. This is the process that consumers go through before they take an action (‘purchase’) your product or service. There is a 6-step process that a consumer goes through, with some additional steps following that can …

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Earned + Paid Media Work for your Brand

| David Wells

Co-Author: Michelle McCue (Owner, McCue PR) Winter has come and the wall has fallen in the travel media world. The days of strict divisions between editorial and advertising departments are now in the rear-view mirror and a new set of realities impact both publishers and the destination brands competing for visibility in their media channels. …

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Planning Your Marketing Strategy

| David Wells

You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …

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