Latest News & Blog from JNS Next - Page 4 - JNS Next

The latest, the greatest.

Our team and clients have a lot to share with the world. Whether it’s a new project launch, the latest technology trend, or a perspective on what’s happening in our community and beyond, you’ll find all that and more here. Check out the latest and greatest below, and check back soon for regular updates.


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Earned vs. Paid Media

Earned + Paid Media Work for your Brand

Co-Author: Michelle McCue (Owner, McCue PR) Winter has come and the wall has fallen in the travel media world. The days of strict divisions between editorial and advertising departments are now in the rear-view mirror and a new set of realities impact both publishers and the destination brands competing for visibility in their media channels. …

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Connected TV

Cutting the Cord – Connected TV

There is no doubt that television viewing behaviors have transitioned over the years. Gone are the days of just consuming local channels with a big box tv adorned with the alien like antennas of the past. Almost gone are the days of generalized television programming that aims to target the masses. Today, Gen Alpha’s will …

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Marketing Strategy, Part 2

This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …

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Introduction to Digital Marketing

Digital Marketing is one of the world’s fastest growing tactics for advertisers. Unlike traditional media, digital advertising provides unprecedented tracking and audience segmentation. This creates a powerful platform to reach your ideal customers and know exactly how they are engaging with your advertisements. From web design and social media to email marketing and online advertising, …
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