Blog
The latest, the greatest.
Our team and clients have a lot to share with the world. Whether it’s a new project launch, the latest technology trend, or a perspective on what’s happening in our community and beyond, you’ll find all that and more here. Check out the latest and greatest below, and check back soon for regular updates.
Visit Dallas Local Brand Launch
JNS Next Adds to Expanding Travel & Tourism Team with Hire of Rachel O’Neill-Cusey
2021 ADDY Award Winners
JNS Next is thrilled to announce its 2021 ADDY Award Winning submissions. The annual competition recognizes exceptional advertising created in the Greater Palm Springs market. The awards honor advertising excellence in all media including online, non-traditional, print, broadcast and out-of- home. It is the first level of a three-level national competition that is the advertising …
Visit Palm Springs Reaches 100,000 Followers on Instagram
On February 22nd, 2021, the Palm Springs Bureau of Tourisms’ Instagram account (@visitpalmsprings) surpassed 100,000 followers; which according to SocialBakers, only 0.32% of 1 billion+ Instagram accounts have between 100,001-1,000,000 followers. JNS Next took over this account in July of 2020, beginning with a total of 88,426 followers. In a matter of seven months, this …
Planning Your Virtual Presence
Usually around this time of year, the JNS Next team is gathering loads of business cards, collateral material and our branded trade show booth backdrops in preparation for the CalTravel Summit. We look forward to this conference every year (in addition to several others) because we benefit hearing firsthand from leaders in the tourism industry, …
National Plan for Vacation Day
JNS Next proudly supports National Plan for Vacation Day (NPVD); a day celebrated on the last Tuesday of January each year. National Plan for Vacation Day is a day dedicated to encourage Americans to plan their vacation days in advance for the entire year. As an agency, our expertise lies within the travel and tourism space, …
Social Media Marketing On A Budget
Every action you take on social media should be driven by a marketing strategy. When you are on a budget it is important to plan ahead of time and track your progress to make sure you are spending wisely. Luckily for businesses, social media networks have evolved since they were first created. Beginning as platforms where …
What are Facebook Instant Experience Ads?
Instant Experience: A social media advertisement; but one that you can interact with. Formerly known as Canvas ads, Instant Experiences offer a unique twist on traditional social media marketing in which they allow viewers to receive a website-like experience without ever leaving Facebook. Whether you want to showcase new products or tell a story, these …
Digital Marketing Trends for 2021 and Beyond
In today’s society, digital marketing is a revolving door. There are so many digital marketing trends around today, that it is almost impossible to cover them all. Therefore, we are looking at 6 trends that any business should take advantage of as we shift into 2021. 2021 is the year of voice strategy When searching …
City of Coachella Economic Development Video
JNS Next supported the City of Coachella by creating this Economic Development Video. This project included the development of a custom script, custom voice over, motion graphics, music bed, post production, and more!
JNS Next Grows Executive Team with New Vice President of Marketing
(La Quinta) – JNS Next Creative & Media Hub has promoted former Senior Marketing Manager Jessica Walke to Vice President of Marketing, and has become the newest appointee to JNS Next’s executive team. In this new role, she will oversee marketing strategy for travel and tourism clients primarily and will provide leadership and overall strategic …
Visit Palm Springs Launches ‘Hello’ Campaign
Over the past few months, JNS Next has been working hard alongside the Palm Springs Bureau of Tourism (Visit Palm Springs) to plan and execute a marketing campaign focused on COVID-19 recovery and beyond. Utilizing destination research and data on visitor trends, the campaign focuses on four targeted personas fitting visitor profiles in the drive …