Seasoned tourism industry leaders join JNS Next
JNS Next is thrilled to add two tourism industry veterans to its team with the hiring of Vanessa Chow as Associate Media Director and Carrie Di Guido as Senior Account Manager.
Recent Video Content
JNS Next has been on a kick of video production projects on behalf of our clients recently! Our talented team creates epic content for our clients, working hard on the pre-production to ensure all needs and goals are met during the shoot, and utilizing content on an on going basis. Check out some of our …
Visit Palm Springs Launches ‘Hello’ Campaign
Over the past few months, JNS Next has been working hard alongside the Palm Springs Bureau of Tourism (Visit Palm Springs) to plan and execute a marketing campaign focused on COVID-19 recovery and beyond. Utilizing destination research and data on visitor trends, the campaign focuses on four targeted personas fitting visitor profiles in the drive …
National Travel & Tourism Week
Join the JNS Next marketing staff as we celebrate the Spirit of Travel this year for National Travel & Tourism Week. This week is an annual tradition for the U.S. travel community. It’s a time for travel and tourism professionals across the country to unite and celebrate the value travel holds for our economy, businesses …
COVID Resources for Clients and Businesses
To Our Clients: While the COVID-19 pandemic is surely affecting your personal and professional life in some way, your team at JNS Next wants you to know that we are here to help our amazing clients, such as yourself. We stand by our commitment to give you our unbridled support and resources to whatever degree …
CalTravel Board Member Spotlight: Garry Sage
Garry Sage, President and CEO of JNS Next and CalTravel Board Director, was interviewed by Mary Jo Ginther, Director of Tourism, Palm Springs Bureau of Tourism. I see on your website that your firm just named one of the Top 5000 “Fastest Growing Companies” by Inc. Magazine – congrats on this! Any tips on how to handle the growing …
Planning Your Marketing Strategy
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
Marketing Strategy, Part 2
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …