Category: JNS Marketing Insights - Page 2 - JNS Next
Marketing

Execute Business Resolutions in your 2020 Game Plan

Typically, ringing in the new year means thinking about your new year’s resolutions. I’m sure that as a business owner or primary decision maker, you can relate. For successful goal setting, it’s important to look at the past year’s achievements in order to set new goals for the work environment. Take time to reflect on …

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Are you ready? JNS Next

Hire an Agency, or Go Direct?

This is a conundrum that business owners and marketing decision makers regularly face, especially as they get bombarded with phone calls from advertising sales representatives pitching their services and products. As an advertising agency faced with this question countless times, we want to take the time to address the benefits of handing over the brunt …

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Considering the Purchasing Funnel

When thinking about your marketing strategies, whether seasonal, immediate or long-term, businesses need to think about the consumer purchasing funnel. This is the process that consumers go through before they take an action (‘purchase’) your product or service. There is a 6-step process that a consumer goes through, with some additional steps following that can …

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Earned vs. Paid Media

Earned + Paid Media Work for your Brand

Co-Author: Michelle McCue (Owner, McCue PR) Winter has come and the wall has fallen in the travel media world. The days of strict divisions between editorial and advertising departments are now in the rear-view mirror and a new set of realities impact both publishers and the destination brands competing for visibility in their media channels. …

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Connected TV

Cutting the Cord – Connected TV

There is no doubt that television viewing behaviors have transitioned over the years. Gone are the days of just consuming local channels with a big box tv adorned with the alien like antennas of the past. Almost gone are the days of generalized television programming that aims to target the masses. Today, Gen Alpha’s will …

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Marketing Strategy, Part 2

This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …

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Introduction to Digital Marketing

Digital Marketing is one of the world’s fastest growing tactics for advertisers. Unlike traditional media, digital advertising provides unprecedented tracking and audience segmentation. This creates a powerful platform to reach your ideal customers and know exactly how they are engaging with your advertisements. From web design and social media to email marketing and online advertising, …
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