The new La Quinta Art Celebration wrapped up a very successful 4-day arts, entertainment, food and drink event held March 5-8, 2020 at the La Quinta Civic Center. JNS Next supported the organization with a strategic media buy, website design, public relations, digital marketing and social media support. The social media strategy alone, reached over …
I can’t believe it’s been a year since I started here at JNS Next. While I have been working with JNS Next for over 4 years now (I was a client for three years before joining the team), the last year here at our La Quinta headquarters has flown by (this is probably partially because …
The fundamentals of design remain the same, whether it be a spread for People Magazine or a personalized card for the holidays. Before you even begin conceptualizing a look, feel or message, you need to ask yourself, who is this intended for and what emotion do I want to elicit in the person or people …
This is a conundrum that business owners and marketing decision makers regularly face, especially as they get bombarded with phone calls from advertising sales representatives pitching their services and products. As an advertising agency faced with this question countless times, we want to take the time to address the benefits of handing over the brunt …
Garry Sage, President and CEO of JNS Next and CalTravel Board Director, was interviewed by Mary Jo Ginther, Director of Tourism, Palm Springs Bureau of Tourism. I see on your website that your firm just named one of the Top 5000 “Fastest Growing Companies” by Inc. Magazine – congrats on this! Any tips on how to handle the growing …
JNS Next Creative and Media Hub is all about the community. Based in La Quinta now for over a decade, they have built a company based around local resources, from subcontractors and clients to personnel. While the agency is primarily known for their expertise in the travel and tourism sector, local businesses remain a key …
When thinking about your marketing strategies, whether seasonal, immediate or long-term, businesses need to think about the consumer purchasing funnel. This is the process that consumers go through before they take an action (‘purchase’) your product or service. There is a 6-step process that a consumer goes through, with some additional steps following that can …
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …